E-Commerce Solutions for Australian Businesses
Grow Your Online Store with Regional E-Commerce Experts
Sea Grass Digital delivers robust e-commerce solutions for businesses in Albury, Wodonga, Melbourne, Ballarat, Bendigo, and Wagga Wagga.
We specialise in building, optimising, and marketing online stores that help you reach more customers and drive sales, no matter where you’re based in Victoria or southern New South Wales.
Our team understands the unique challenges and opportunities for regional and metropolitan businesses, providing tailored strategies that deliver measurable results and sustainable growth.
- ✅ Tailored Solutions: We create e-commerce websites that reflect your brand and meet your unique business needs.
- ✅ User-Friendly Design: Our online stores are intuitive, visually appealing, and optimised for conversions.
- ✅ Local Expertise: As part of the Albury Wodonga community, we understand the local market and how to connect with your customers.
- ✅ Scalable Platforms: Whether you’re selling a few products or managing a large inventory, we design scalable solutions to grow your business.
- ✅ SEO & Marketing Integration: We build e-commerce sites optimised for search engines and integrated with digital marketing strategies to drive traffic and sales.
Transform your local business into a digital success story. Expert Big Commerce, Shopify & Squarespace Development across Southeast Australia
Unlocking E-Commerce Growth in Australia
The global e-commerce market is experiencing unprecedented growth, with sales projected to reach $8.3 trillion in 2025—a 55.3% increase since 2021. In Australia, e-commerce spending reached a record $69 billion in 2024 and is forecast to exceed $77 billion by 2025, driven by consumer demand for convenience, digital-first shopping, and the rapid adoption of new technologies.
E-Commerce Market Share, Growth, and Opportunities in Australia
Global and Australian Market Trends
- Global Market: E-commerce now accounts for nearly 25% of all retail sales worldwide and is expected to reach 22.6% by 2027.
- Australia: Online retail is booming, with Aussies spending $69 billion online in 2024. Growth is robust in sectors such as health and beauty, home and garden, and fashion.
- Mobile Commerce: Over 70% of global online purchases are now made on mobile devices, with digital wallets used in more than half of all transactions.
Opportunities for Australian Businesses
- AI & Automation: The integration of AI and machine learning is transforming inventory management, personalisation, and customer experience, giving Australian retailers a competitive edge.
- Social Commerce: Platforms like TikTok and Instagram are reshaping how Australians discover and purchase products, presenting new marketing and sales channels.
- Multi-Channel Selling: Selling across marketplaces (Amazon, eBay), social media, and branded sites is essential for capturing a broader audience.
- B2B E-Commerce: The rise of B2B e-commerce platforms enables Australian wholesalers and manufacturers to streamline operations and reach new markets.
The Best E-Commerce Applications in 2025
Top 5 E-Commerce Platforms for Australian Businesses
- Shopify
- BigCommerce
- Squarespace
- WooCommerce
- Wix
Below is a detailed analysis of your preferred platforms.
Detailed Analysis of Leading E-Commerce Platforms
Squarespace
Overview
Squarespace is renowned for its visually stunning templates and ease of use, making it a top choice for creative entrepreneurs and small businesses in Australia.
Key Features
- Design: Professionally designed, fully customisable templates optimised for conversion.
- E-Commerce Tools: Unlimited product listings, integrated checkout, inventory tracking, and robust analytics.
- Marketing: Built-in blogging, email campaigns, and social media integration.
- Ease of Use: Drag-and-drop editor and AI-assisted product descriptions.
- Payment Options: Supports Stripe, PayPal, Square, and Apple Pay.
Pricing (AUD)
| Plan | Price/Month | Features |
|---|---|---|
| Personal | $22 | Basic site, limited commerce |
| Business | $35 | Advanced tools, basic commerce |
| Basic Commerce | $54 | Full e-commerce, no transaction fees |
| Advanced Commerce | $84 | Subscriptions, advanced analytics |
Pros & Cons
- Pros: Outstanding design, easy setup, good for content-driven brands.
- Cons: Limited payment gateways, less scalable for large stores, fewer advanced e-commerce features compared to Shopify/BigCommerce.
Shopify
Overview
Shopify is the most popular e-commerce platform in Australia, powering over 117,000 local stores. It offers unmatched scalability, a vast app ecosystem, and is suitable for businesses of all sizes.
Key Features
- Store Builder: Drag-and-drop interface, no coding needed.
- Sales Channels: Sell on Facebook, Instagram, Amazon, and more.
- Payment Processing: Shopify Payments, Afterpay, PayPal, and 100+ gateways.
- App Store: 8,000+ apps for marketing, inventory, shipping, and more.
- POS Integration: Seamless in-person and online selling.
- Security: SSL encryption, PCI compliance.
Pricing (AUD)
| Plan | Price/Month | Features |
|---|---|---|
| Basic | $42 | Essential e-commerce features |
| Shopify | $114 | Advanced reporting, growing businesses |
| Advanced | $431 | Analytics, scaling features |
| Plus | $2,300 | Enterprise-grade, custom solutions |
Pros & Cons
- Pros: User-friendly, highly scalable, extensive integrations, good support.
- Cons: Transaction fees (if not using Shopify Payments), costs can add up with paid apps, and limited free themes.
BigCommerce
Overview
BigCommerce is the platform of choice for fast-growing and high-volume Australian businesses, offering robust out-of-the-box features and superior scalability.
Key Features
- No Transaction Fees: Keep more of your revenue, regardless of payment gateway.
- Multi-Channel Selling: Sell on Amazon, eBay, Facebook, and more.
- Advanced SEO: Customisable URLs, built-in SEO tools for organic growth.
- B2B Features: Custom pricing, customer groups, streamlined reordering, and flexible payment methods.
- Multi-Currency: Automatic currency display and checkout for global customers.
- Headless Commerce: Advanced API and headless capabilities for custom storefronts.
- Real-Time Shipping: Accurate shipping rates on all plans.
Pricing (AUD)
| Plan | Price/Month | Features |
|---|---|---|
| Standard | $39 | Core e-commerce features |
| Plus | $105 | Abandoned cart, customer segmentation |
| Pro | $399 | Advanced analytics, product filtering, and scaling |
| Enterprise | Custom | High-volume, multi-storefront, priority support |
Pros & Cons
- Pros: Comprehensive features, scalable, no transaction fees, strong B2B and multi-currency support, and advanced SEO.
- Cons: Fewer free themes, some advanced features reserved for higher tiers, learning curve for advanced customisation.
Table Comparison — Squarespace, Shopify, BigCommerce
| Feature/Platform | Squarespace | Shopify | BigCommerce |
|---|---|---|---|
| Ease of Use | Very easy, drag-and-drop | Easy, intuitive | Easy, with more advanced options |
| Design | Best-in-class templates | Good, many themes | Good, fewer free templates |
| E-Commerce Features | Basic to moderate | Advanced, scalable | Most comprehensive, scalable |
| Multi-Channel Selling | Limited | Extensive | Extensive |
| Payment Gateways | Stripe, PayPal, Square | 100+ incl. Shopify Payments | 65+ incl. PayPal, Stripe |
| SEO Tools | Integrated, basic | Good, with apps | Advanced, built-in |
| B2B Features | Limited | Limited (apps) | Advanced, native |
| Multi-Currency | Limited | Good (higher plans) | Excellent, all plans |
| Transaction Fees | None (on commerce plans) | Yes (unless Shopify Payments) | None |
| Pricing (AUD) | $22–$84/mo | $42–$2,300/mo | $39–Custom/month |
| Best For | Creatives, small businesses | All sizes, rapid scaling | Growing, high-volume, B2B |
Our Recommendation:
BigCommerce
Why BigCommerce is the Best Choice for Australian E-Commerce
BigCommerce stands out for Australian companies seeking robust features, scalability, and value. It offers:
- No transaction fees—maximising your profit margins.
- Comprehensive built-in features—reducing reliance on third-party apps.
- Superior multi-currency and B2B support—ideal for local and global growth.
- Advanced SEO and multi-channel selling—helping you reach more customers organically and across platforms.
- Headless commerce and customisation—providing flexibility for unique business models and front-end experiences.
For businesses aiming to scale, manage complex catalogues, or serve both B2C and B2B markets, BigCommerce delivers the best mix of power, flexibility, and long-term value.
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